Big beautiful woman (BBW) is a term used to refer to women of larger-than-average size. There is no definitive size criteria for what constitutes a big beautiful woman. The term is often applied to women ranging from morbidly obese to slightly overweight. The term is frequently abbreviated as BBW. Carole Shaw, founder of BBW magazine, is credited with popularizing both the terms BBW and big beautiful woman in the 1970s.
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The term is frequently abbreviated as BBW. Although it didn't start out that way, it is often used by the fetish community. More generally, it is recognized as a body positive term and is regularly employed in the fat acceptance movement.
People with a sexual preference for big beautiful women often use the term and its abbreviation to communicate their preference on online dating sites and in forums. There are also several sites devoted exclusively to finding BBW partners as well as an active BBW pornography scene.
