A booth girl may be also known as a trade show model, a convention model, a trade show hostess, a booth companion, a booth professional, or most controversially, a booth babe.
More About Booth Girl
Booth girls often wear tight or revealing clothing to enhance their sex appeal. This helps lure crowds to the booth no matter what the vendor is selling. Recently though, some events have established guidelines which do not allow booth girls to wear skimpy clothing. These regulations seek to put the focus back on the products and make events more female-friendly.
A vendor may keep several booth girls on the payroll to call upon whenever the vendor is planning to attend a convention. Booth girls can also be hired through talent and modeling agencies. Booth girls can help companies handle more leads than they might otherwise be able to manage using their regular workforce.
Some critics of booth girls declare their role to be sexist and demeaning to women. Others suggest that this attitude is an extreme example of political correctness.