The sex industry has seen increased numbers of phthalate-free PVC toys hit the market following the ban of phthalates in major locations including Canada and some parts of the United States. Phthalate-free products are safer to use yet still replicate the soft, skin-like feel of traditional PVC goods. The soft texture of these products minimizes the risk of damage to the rectum or vagina. The material is also easy to clean and non-porous which reduces the risk of bacterial breeding.
However, it’s important to note that just because a material is phthalate-free doesn't mean that it's free of all toxins. While phthalate-free PVC sex toys cannot legally contain phthalates, PVC cannot be soften without a chemical plasticizer, so some consumers are concerned that they may still contain chemicals which are hazardous to consumer health.