Many people who identify as same-gender loving see themselves as being very different from white gay, lesbian, or bisexual people. For example, many SGLs believe they have closer ties to their family and church and that they are more politically moderate than white gays, lesbians, and bisexuals. Many who identify as same-gender loving prefer the term because it tends to denote emotional same-sex relationships rather than those of a purely sexual nature.
While popular in the early 1990s, the term seems to have fallen out of favor in recent years. In a 2004 study of African American men (including many recruited from black gay groups), 12% identified as same-gender loving compared to 53% who identified as gay. A study of male Gay Pride festival participants conducted in 2000 found similar results with 10% identifying as same-gender loving, 14% as bisexual, and 66% as gay.